When my dry cleaning is done, I get a real time alert from the dry cleaner via email. The first time I recieved such an alert, I was so excited I sent a copy to everyone in my office.
Some creative thinking, and an investment in his business has made me a loyal customer. Hell, on top of that, my man had me sending a bunch of people a copy of his branded service alert with my own glowing review of his customer relationship management. Home run. I really do appreciate the alerts.
A client of mine called me with the application of the week.
He is a big Mitel reseller who offers consulting and solutions related to voice and data. His client has 15 pizza parlors in a metropolitan market. This small but profitable pizza chain hopes to use technology to enhance sales & brand identity.
On the Mitel side, they will be creating a small call center to manage ordering and distribution to each of the 15 shops for preparation and fullfillment.
On the web side they will be creating a site that will allow orders to be taken, and automatically distributed among the 15 locations for preparation and delivery. The site would allow online payment, or the customer can pay upon delivery.
The online orders get spit out of a printer at the individual restaraunts so they can handle preparation and delivery.
In the world of technology these simple applications are not earthshaking. To these creative small businesses, however, the results could be.
More to the point, it is about small business embracing technology in a creative way to make business better. Shazaam!
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